Top 5 Free Web Statistics Tools for 2021

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Check out the 5 best free web statistics tools

Or you have a website or a blog, it can’t be a one-way process where you keep posting things and not paying attention to how users react. Therefore, it is important to keep an eye on web statistics, such as the traffic you receive, the type of visitors you have, and how they behave in your posts.

Fortunately, you don’t even have to allocate your budget for a good web statistics tool, as there are plenty of free options available. So in this article, I am listing the best free web statistics tools that you will find on the internet along with their specifications.

1. Google Analytics

One of the most popular and widely used free web statistics tools, Google Analytics provides a number of useful functions for all types of websites. With a clean and easy to navigate interface, you can track the source of web traffic, count, site behavior, number of clicks, conversions, and more.

In addition to providing you with your website statistics, Google Analytics also offers some suggestions for improving your conversation rate and optimizing your website for better search engine rankings. This includes tips on how to speed up the website, manage content, information on visitor behavior, and benchmarking tools.

However, in my opinion, one area where this tool lags is more in-depth real-time traffic analysis. Although Google Analytics offers real-time traffic reports, these are very basic analytics.

2. JetPack for WordPress

If you have a WordPress website, chances are you are already using the popular JetPack plugin. In addition to other features, JetPack offers basic web analytics and its simple interface makes it easy to use for beginners.

With the help of the JetPack plugin, you can see the total number of visits to individual posts, popular pages, keyword tracking, subscription tracking, visitor location, site behavior and more. .

Although for novice users JetPack can be a boon, however, for users who need detailed and advanced statistics on their website, this may not be a very good option.

3. Statistics counter

Stat Counter is a tool that provides deeper analysis of your website along with features to increase web traffic, generate leads, and detect click fraud. You can also configure it to send personalized summaries each week via email to quickly see how things are going.

Advanced Stat Counter features include invisible counter, which tracks visitor activity before and after visiting your website, heat maps, search engine comparison, HTTPS website crawling, shared access with team members, public viewing of your web statistics, checking JavaScript statistics.

However, the free Stat Counter option can only be used to track up to 250,000 visitors per month. Therefore, it can only be a good free analytics tool if you have a medium sized blog.

4. AWStats

AWStats, a single tool that works on the server side instead of the website, is an open source analytics tool that can analyze multiple websites running on a server. To use it, your web host must save the web data to a file that the tool can read.

The count of visits, time spent on the site, bandwidth usage, entry / exit pages, operating system and bandwidth used for each, monitoring of the “bot visit” , worm attack protection, keyword tracking and bookmark tracking are some of its coolest features.

While this isn’t much of a downside, AWStats doesn’t offer a lot of advanced features. However, for a free, server-side tool, this is a great option.

5. Open the web analysis

Another open source analysis tool, Open Web Analytics allows you to integrate your PHP API into your application API with just one click. Its features include traffic counting, support for multi-site analytics, monitoring of individual visitor behavior, click tracking, heat map display, subscription tracking, repeat user. visitor activity over time, entry / exit monitoring, etc. .

What surprised me about OWA is that it hasn’t been updated in years, although there is a lot of room for improvement. All of its features (although not extensive) work perfectly fine, however, my biggest concern is its lack of updating.



Unlike traditional web statistics tools, iPerceptions is an advanced survey tool that provides a real experience for visitors by completing short surveys on the site. It integrates well with Google Analytics by improving its functionality.

The IPerceptions survey asks visitors 4 basic questions, namely; Who are they? Why are they here? How is your website working for them? And what do you need to correct on your website? The tool uses different strategies to ask these questions and make visitors feel comfortable answering them.

What I find a little disappointing is that there are many advanced web statistics features that iPerceptions offers, but for that there is a paid subscription. The free version only allows you to create surveys and integrate them with Google Analytics.


If you want to keep an eye on web analytics and SEO statistics, GoingUp can be a useful tool for you. It allows you to track the traffic behavior of individual pages so that you can compare the performance of each page with another. You can also check where your visitors are coming from and where they will go next.

The features of GoingUp that piqued my interest are that it displays keywords that attract traffic, optimizes pages for effective SEO, allows you to create personalized visitor profiles, and research keywords to write a best SEO strategy.

With all of these features, the only downside is that you can only track one website through your free account. For those who have multiple websites, they should upgrade to a paid professional version.

Final Words: Top 5 Free Web Statistics Tools

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