Top 10 Law Firm SEO Tips | Good2bSocial media
Law firm SEO is constantly evolving, and because of that, it’s hard to know if you’re using the latest best practices. With so many SEO techniques, how do you know which ones are worthwhile and which ones to ignore? According to search experts, here are 10 SEO tips that will help your site rank right now. Use these tactics to drive more organic traffic and improve your search rankings.
SEO tips for law firms
1. Get rid of anything slowing down your site
Page speed is an essential ranking factor for law firm SEO. Where once simply a contributor to a poor user experience, poor page speed is now noticed by search engines and hurts your site in ranking algorithms. 40% of people abandon a site that takes more than 3 seconds to load. Start by decluttering your sidebar and disabling plugins you don’t use. You can use Google’s free tools for tips to improve site speed, or other platforms such as UberSuggest.
2. Have a well-planned linking strategy to sites with relevant content
Link building is still a fundamental part of SEO. Search engines care about user experience more than ever, and linking to relevant, high-quality sources helps your readers. List other reputable sites when it makes sense and link to content pages that offer a lot of value in order to start getting more inbound links. Remember when it comes to links, it’s about quality rather than quantity.
3. Focus on writing for humans instead of search engines
In previous years, many web marketers used keywords to drive search results instead of focusing on really interesting or informative content. Successful SEO these days is all about engaging with people and focusing on ROI instead of just rankings. Remember that search spiders aren’t real people – trying to use tricks or manipulate them won’t do anything for your genuine audience. Instead, think about creating content that actually helps and informs people. When you put users first, you create content that is more likely to be rewarded by search engines. Equally important, you’ll improve your user’s experience and build trust over time.
4. Get other trustworthy sites to link to you
Inbound links are another element that is always very important for law firm SEO. Having other content creators link to your material indicates that your site is trustworthy and authoritative. However, fostering these links is not an easy task. It takes a significant investment to develop information-rich and useful content. If you can develop such thought leadership, people will naturally find it and connect with it.
5. Use Web Analytics from the start
Once you have a clear understanding of your SEO goals, you need to determine what metrics you will monitor to know if your efforts are effective. Google Analytics and Google Search Console are powerful tools that can help you track your success. You can also take advantage of platforms such as CrazyEgg to see how visitors behave on your site. We suggest setting up your analytics account before you even start driving traffic to your site or blog.
6. Create relevant meta descriptions for each page
People sometimes overlook meta descriptions, but a well-written meta description is important for search engines and users. The meta description is the first section that Internet users see when a search engine offers your result and can encourage Internet users to click (or not). Generally speaking, Google does not like duplicate content. This means that duplicate meta descriptions can get you in trouble. Meta descriptions should communicate what is unique about each individual page. If you are a WordPress user, you can fix duplicate meta descriptions by installing the Yoast plugin.
7. Keep your URL structure simple and readable
If users can’t understand your URL structure, search engines probably can’t either. Even though a URL should be long, you can make it easy to understand. Do not use numbers or special characters; stick to words and dashes. Try to tell users what to expect from the page. Another best practice is to limit page-specific parts of URLs to no more than four words.
8. Increase social signals
Google hasn’t officially added social signals to the ranking factors, but they do have an impact. In fact, there is credible case studies that show social shares, likes, comments and tweets can improve search engine rankings. To get more social signals, focus on creating share-worthy content. Make posts more visible by adding share buttons, then ask people to comment or share. You can also try collaborating with influencers or mentioning power users and tagging them.
9. Use the correct keywords in graphics
It might surprise you how important images are for law firm SEO. When users search for a particular image, they search with keywords. For this reason, it is very useful to use keywords in image names and accompanying text. Relevance is more important than creativity or intelligence, so stick to accurate and relevant image descriptions.
To learn more about how to create a robust keyword strategy, check out this free eBook: SEO for law firm websites.
10. Post Quality Content Consistently
The fact is, producing great content is one of the best things you can do for SEO and other aspects of your digital strategy – but it’s easier said than done. Unique content affects what’s known as the “freshness score,” which is tied to overall search engine rankings. The best way to increase this score is to regularly create new content. Creating informative blog posts isn’t a “nice to have” – it’s a must in today’s SEO landscape.
Bonus tip: if you’re looking for a small thing you can do todaytry to ensure that all your page and blog titles are optimized for important keywords and that meta titles do not exceed the 50-60 character limit.
No matter where you are in your SEO journey, you can apply these tips for better performance. If you don’t know where to start, try our SEO Audit. This report will check the overall health of your site and help you prioritize SEO issues and track optimization progress. With a proactive plan in place, you can generate more traffic and increase search engine rankings to generate more leads than ever before.
We have helped many law firms and businesses implement an effective SEO strategy to improve their organic rankings. If you are unhappy with your search engine rankings, contact us today and find out how our team can help you achieve your business development goals.