Printela chooses Cartes for digital finishing and embellishment

Printela, a label and flexible packaging manufacturer based in Lithuania, has added a Gemini GE363VJL card machine. The finishing machine combines a flexo varnishing unit, a Jet D-Screen digital embellishment unit, a laser cutting unit with dual laser source (350 Watt + 350 Watt) and a turret rewinder for digital packaging embellishment flexible.

With this investment, Printela becomes the first in Lithuania to launch digitally printed flexible packaging.

Valdas Bukšnys, Managing Director of Printela, comments: “Brands that want to create unusual and unique effects on their product labels can now take advantage of the latest digital technologies. We can offer our customers laser cutting, partial label varnishing, embossed digital varnishing, foil stamping and other digital decoration methods with no minimum order quantities or printing forms. Statistics show that 73% of consumers are convinced that the purchasing decision is influenced by emotional experience and that the decoration of labels helps to convey this emotion – color combinations, tactile sense and unique look. In addition to our new production capacity and optimized processes, we are accelerating our order processing times.

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