Moz releases new set of tools providing targeted competitive insights for SEO
The Competitive Research Suite highlights top search competitors and identifies strategic keyword and content opportunities to help outrank them.
SEATTLE, May 4, 2022 /PRNewswire/ — Moza leader in search engine optimization technology, today announced the launch of its Competitive Research Suite with Keyword Gap, a new tool that highlights competitors’ top keywords and pieces of content. The tool works with the previously announced True Competitor tool and is no longer in beta.
Keyword Gap will allow users to improve their search engine results page (SERP) visibility by showcasing keywords that their domain ranks for but could improve on; the keywords their competitors are ranking for that they are not; and the best pieces of content and keywords contributing to good competitor rankings. A new metric called Traffic Lift will be displayed with the identified keywords, showing the traffic users could receive if they outperformed their competitors for a specific keyword.
“Marketers are often narrow-minded when it comes to competition, stuck in outdated offline battles for vanity. Even SEOswho monitor changing search results every day, can be overwhelmed with data dumps of every company, product and piece of content they compete with,” said dr. Pete Meyers, Marketing Scientist at Moz. “Our competitive research suite cuts through the noise, revealing your true online rivals, showing exactly where they compete with you, and arming you with the keywords and content you need to succeed.”
Competitive Research Suite’s other tool, True Competitor, can be used in conjunction with Keyword Gap. Once True Competitor has identified up to 25 of a website’s competitors, these results (up to three competing domains) can be imported into Keyword Gap, where keyword analysis will begin.
“Moz’s competitive research suite was instrumental in our client’s search strategy. We identified their competitors’ competing sites and benchmarked keywords to uncover opportunities for improvement,” said Kathy GrunditzManager, brand strategy at One North. “The ranking distribution chart in Keyword Gap is particularly useful. It’s a simple, visual way to highlight the need for more robust keyword strategies.”
In addition to the new suite of tools from MozProMoz Academy has launched a brand new Competitive Analysis Certificate. The six-part certification will train SEOs on how to build a comprehensive competitive strategy. After on-demand classes and assignments to check understanding, students will take a final exam and receive a LinkedIn certificate and badge.
The Competitive Research Suite is now available in MozPro for all customers, and certification is available for purchase through Moz Academy. To learn more about the Competitive Research Suite and Competitive Analysis Certification, please visit www.moz.com.
Moz is an authority on online search with powerful SEO and local search platforms to help marketers improve their brands’ position, business locations, and competitive rankings in search results. Moz’s platforms are powered by world-class quality data that is both robust and recent enough to serve as the basis for making critical business decisions. For large enterprises looking to gain an edge in the increasingly complex and ever-changing world of search or for agencies looking for an SEO platform to accelerate their clients’ growth, Moz has a solution.
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