How to Impress Management Teams and Shareholders: Predictive SEO
Attract potential customers with a clear path to SEO success
Set yourself or your agency apart from your competition by setting up detailed SEO forecasts for any new sales pitch.
Coming to the table with a clear idea of how much traffic your team could generate makes your service offering more credible and sets clear expectations.
SEOmonitor highlights changes in seasonality
Another benefit of the forecasting tool is that it takes search seasonality into account.
When showing forecasts to new clients, it’s crucial to discuss how seasonality and changes in the cost of living might also come into play – and SEOmonitor’s forecasting tool takes this into account.
- If your potential customer is selling patio furniture, you can avoid accidentally promising a traffic boost of more than 20% in December.
- Instead, you’ll be able to come up with a different proactive solution to support the customer during off-seasons – we bet your competitors don’t have that angle in place.
By predicting and making your pitch transparent, you’ll be able to show off your expertise in your approach to performance forecasting – and you’ll have an easier time closing a sale.
Avoid leadership frustration with realistic goal setting
When setting SEO goals, are you actually setting a path to missed KPIs and frustrated shareholders?
Let’s look at how each goal setting strategy works.
The old way: Set goals by choosing an average of how much you think you can increase traffic (normally 10-20%). It almost always sets you up for failure.
The new way: Give yourself truly achievable goals based on data trends with SEO forecast.
Now you can be much more realistic in how you set those goals.
- How difficult it is to achieve the targeted ranks within the selected timeframe based on the SEO difficulty of your selected groups of keywords, customized for the targeted website.
- How easily goals can be achieved when deadlines are adjusted before they are signed into a contract.
How? By using the Goal chances feature in SEOmonitor. You will be able to see how ambitious you are PLUS whether or not it is realistic to set yourself additional traffic goals.
This not only helps your client buy in, but sets you up for success by giving your team manageable goals to work toward.
Plan entire topics, silos, and strategies with keyword grouping
Do your clients have different levels of budgeting or investments? Use the keyword prediction model to get different predictions based on their needs.
You can create separate forecasts for the same website, but use more keyword groups that drive more investments.
If a client has a smaller budget, you can limit keyword grouping to their main keywords and not include things like a long-tail content strategy.
If your client is increasing their budget, you can include these informative keywords and show them the additional traffic their budget would drive.
Need to convince a shareholder to allow long-tail keyword strategies?
By showing traffic levels based on different levels of investment, you can show how beneficial long-tail keywords are in the long run.
Demonstrating the value that our SEO work can bring makes it much easier to start seeing increased levels of investment.
Forecast adjustments based on real-time changes
It’s easy to tell if you’re on track with actual traffic versus predicted traffic growth with SEOmonitor’s technology.
In our case, we recommend that you keep your SEO predictions for a 12-month period and reflect on them each month to see if you’re on the right track.
This period of time gives you enough precision to present to your shareholders while allowing new changes to be generated automatically using the tool.
Referring to forecasts in monthly reports can show key stakeholders an easily digestible way to see if you’re on track in working towards those agreed-upon goals.
Plus, the tool’s forecasting and rank tracking integrations help you, your team, and your client check the status of your forecasts and work.
Use SEO predictions to clarify your true SEO value
Forecasting has become a central part of our SEO campaigns and is especially important with search volumes starting to decline as people’s finances get tight.
Join us and Impression in bringing more transparency and data-driven decision-making to the SEO industry.
Discover a forecasting solution that takes into account all the key variables influencing your keywords and rankings, so you can trust the link to business results.