Experts Discuss Social Media, Web Presence for Eye Practices Part 1
July 30, 2022
1 minute watch
Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian does not report any relevant financial information.
From this Healio video perspective, Cynthia A. Matossian, MD, FACS, and David Evans, Ph.D., MBA, discuss how to successfully position a firm’s social media presence.
“What’s happening is that social media is getting more and more advanced as the platforms develop. At first it was just Facebook, and now there’s Instagram and a number of other platforms,” Evans said. “What the statistics show is that around 80% of social media users use the platforms to search for healthcare information.”