Ecommerce Website Marketing Statistics You Should Know In 2021
Already feeling left out and looking for e-commerce website development in UAE? Book a call with us now! Otherwise, we’re here to bring you the most relevant ecommerce website marketing statistics, which will confirm that ecommerce is the future of this century.
The internet impacts every aspect of our life – we use it for socializing, entertainment, work and research. This is also where we go shopping.
There is already a generation of adults who have known only one world where the Internet exists, and e-commerce will continue to grow as they and future generations spend more money. Currently, 43% of customers use the Internet and social media to study products before purchasing. All credit goes to the global pandemic as the restrictions have prompted people to shop more and more online – now e-commerce is flourishing more than ever.
Why should we focus on these statistics?
The amount of data available is impressive. You can use it to make informed strategic decisions that will pay off in the long run. Without it you will have to rely on guesswork which could be costly. Even said, not all information is created equal.
Many of the figures cited on the internet are at best outdated and at worst completely incorrect. Plus, even when you have relevant and precise facts, it can be difficult to extract useful strategic information.
That’s why we wrote this piece. It contains up-to-date ecommerce statistics along with the best ways to use them in your ecommerce business. We know that you are always looking to grow your customer base, increase your website traffic, and sell more products.
Statistic # 1: The global number of digital buyers is estimated at more than 2.14 billion
That’s a significant number of potential customers. With a global population of 7.87 billion people, this equates to around 27.2% of the population shopping online. In addition, this number has steadily increased over time and is expected to continue. In the wake of the Covid19 pandemic, more and more people are shopping online for everything from groceries to high-end products.
Given that this figure fell from 1.66 billion in 2016, global e-commerce growth is not expected to slow anytime soon. What are the implications of these numbers for you? If you are not currently selling online, now is the time to start and we can help you with Dubai e-commerce website design
Stat # 2: Only 2.17% of Your Ecommerce Website Visitors Will Convert to Customers
Despite an increase in the overall number of potential digital buyers around the world, the visitor-to-customer conversion rate declined somewhat in Q3 2020. While this might sound like terrible news, it also means you have a lot of potential. options to find out if you are optimizing your website for higher conversions.
Even though your product is extremely unique and popular, a bad website experience can discourage your visitors from buying anything from your website. The design of your website should also be attractive, in order to aesthetically appeal to your visitors. A good user interface is a sight for sore eyes. If you are looking for a Dubai e-commerce website design
Statistic # 3: Over 37% of Small Businesses Don’t Have a Website
Are you one of them? Let’s be honest with you, you are way behind in the race. It’s time to build a beautiful website, showcase your products, and expand your customer base exponentially.
Statistic # 4: Before making a purchase, 68% of online shoppers google for a product.
You need to understand the buyer’s journey first before you can optimize your website for a better shopping experience. Despite the fact that no two visitors are the same, these latest statistics reveal a common trend among online consumers. And it is the fact that when buying a certain product, 68% of customers turn to Google for information. You have to be where your customers are, as the old saying goes.
You should be on Google Shopping, where your customers are looking for your stuff. You can market your store to top-of-the-funnel prospects and provide a solution to the buyer’s problem early on with Google Shopping. You can also optimize your website to appear on Google’s Search Engine Results Pages (SERPs) so that your potential customers can find you where they’re going first.
Statistic # 5: Conversions increase by 250% when 3D product images are used.
The in-store shopping experience is hard to emulate online. Shoppers may not have the same tactile experience with the things they buy online as with those they buy offline. Therefore, good product photography can make shoppers choose your store over others.
3D or 360-degree product photos, like the one above, allow customers to see these things in motion and, according to Shopify, can increase conversions by up to 250%.
Create videos that showcase your products from different angles. You can even embed your movies into website pop-ups and show them to visitors at the right time, such as when they click a button or when they go to checkout.
Stat # 6: 45% of ecommerce payments are made with digital and mobile wallets.
It’s all about ease when it comes to shopping online. This means that accepting only major credit cards on your online store is no longer an option.
According to a recent survey, digital and mobile wallets like PayPal, Apple Pay and Google Pay will account for over 45% of e-commerce transactions globally by 2020.
In addition, by 2024, digital wallets are expected to increase their market share to 51.7%, replacing traditional payment methods such as credit cards, bank transfers and cash on delivery.
If you are targeting a global audience, be sure to offer a variety of payment alternatives. We offer state of the art dubai e-commerce website design
To take with
Knowing the data, trends and consumer behaviors of e-commerce is necessary to develop an effective marketing strategy for your online store. We know there is a lot to be done and if you want to delegate the marketing of your eCommerce website, you can contact us. We are well known for Dubai e-commerce website development
Category: IT support Profile: Zapio Technology, a champion among other software development companies in Dubai, recognizes that full assets can be incorporated anywhere people and businesses. We help our clients tackle this problem by creating experiences, things, and organizations that expect meaningful activity in people’s lives. Thanks to a human-centric structure, we make IT and software action plans clear and relevant, regardless of the medium or the stage. We help our clients tackle this problem through the …