Customer Engagement Solutions Market Set to Grow

LONDON, Aug. 09, 2022 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the customer engagement solutions market, high internet penetration is expected to propel the growth of the customer engagement solutions market to the future. The Internet refers to a global network that allows a variety of data and media to be transmitted over interconnected devices. The internet is used in customer engagement solutions to digitally answer customer questions using tools such as email, social media, live chat, and messaging apps. For example, in March 2021, according to Internet World Stats, an American company providing Internet statistics, Internet users increased from 4.5 billion in June 2019 to 5.1 billion in 2021 worldwide, with a penetration rate of 65.6%. Additionally, the average global internet user spends 6 hours and 43 minutes online each day. Hence, high internet penetration is driving the customer engagement solutions market.

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The global customer engagement solutions market share is expected to grow from $15.32 billion in 2021 to $17.83 billion in 2022 at a compound annual growth rate (CAGR) of 16.4%. The growth of the global customer engagement solutions market is expected to reach $28.32 billion in 2026 at CAGR of 12.3%.

Technological innovations are gaining popularity in customer engagement solutions market trends. Leading companies operating in the customer engagement solutions industry are introducing new technological innovations to strengthen their position in the market. For example, in May 2019, Verint Systems Inc., an American manufacturer of software and hardware products for customer engagement management and business intelligence, launched its customer engagement software called Verint Unified VoC. This software provides a comprehensive view of direct, indirect, and inferred VoC of key customer engagement channels. It is a customer engagement channel that has powerful, automated analytics that provide customer engagement solutions to deliver actionable insights.

Key Players of Customer Engagement Solutions Market are Aspect Software Inc., Avaya Inc., Calabrio Inc., Genesys, IBM Corporation, Microsoft Corporation, NICE Systems Ltd., Nuance Communications Inc., OpenText Corporation, Oracle Corporation, Pegasystems Inc., Pitney Bowes Inc., Salesforce Inc., SAP SE, ServiceNow Inc., SugarCRM Inc., Verint Systems Inc., Zendesk Inc., Bpmonline, Crmnext, eGain Corporation, Eptica, Freshworks Inc., Ifs-Mplsystems and Lithium Technologies LLC.

The global customer engagement solutions industry analysis is segmented by component into solution, services; by deployment type on-premises, cloud; by size of organization in small and medium enterprises, large enterprises; by vertical in BFSI, Consumer Goods & Retail, Telecommunications, Healthcare & Life Sciences, Automotive & Transportation, Media & Entertainment, Travel & Hospitality, Manufacturing, Other.

North America was the greater region in the customer engagement solutions market in 2021. Asia Pacific should be the fastest growing region in the global customer engagement solutions market over the forecast period. Regions covered in the Global Customer Engagement Solutions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle -East and Africa.

Global Customer Engagement Solutions Market Report 2022 – Global Market Size, Trends and Forecasts 2022-2026 is part of a series of new reports from The Business Research Company that provide insights into the Customer Engagement Solutions Market , analyze the Customer Engagement Solutions market and forecast market size and growth for overall market, Customer Engagement Solutions market segments and geographies, Customer Engagement Solutions market trends, drivers of the Customer Engagement Solutions Market, Customer Engagement Solutions Market Constraints, Revenues, Profiles and Market Shares of Key Competitors in 1000+ Industry Reports, Covering 2500+ Market Segments and 60 Zones geographical.

The report also gives an in-depth analysis of the impact of COVID-19 on the market. The reports are based on 150,000 datasets, extensive secondary research and proprietary insights from interviews with industry leaders. A highly experienced and expert team of analysts and modellers provide market analysis and forecasts. The reports identify key countries and segments for opportunities and strategies based on market trends and key competitor approaches.

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